Marketing

Creative Copywriter

Cairo
Work Type: Full Time

Who Are We? 

Our vision is to create an inclusive investment experience that empowers individuals to build wealth confidently and intelligently.

We believe that everyone should have access to the tools and information they need to make smart financial decisions.

We achieve this vision through two key pillars:

Accessibility: Our flagship platform, Thndr, is designed to make investing easy and intuitive. Through our user-friendly app, individuals can seamlessly invest in a diverse range of assets—from stocks and money market funds to gold.

Access to Information: Rumble, our investment-focused advisory platform, goes beyond traditional investment advice by offering a variety of investment recommendations and insights repackaged and tailored for your everyday individual. Rumble equips users with the knowledge and insights they need to make informed decisions and maximize their returns.

About The Creative Studio

Our vision to democratize investing in the MENA region goes far beyond providing tools—it’s about shifting the culture around money and investment.

Our Creative Studio will play a pivotal role in this mission. Through captivating video content that speaks to both money-minded individuals and experienced investors, we’re transforming the way people think about building wealth. But our creativity doesn’t stop with content creation—it’s woven into every aspect of our business. From CRM and product design to brand strategy and growth initiatives, our creative approach helps shape the future of investing.


Things We Consider Essential for This Role:  


Creative Ideation & Execution 

  • Skills: Ability to generate and pitch creative concepts across various formats (social media, web, email, video) and contributing to the creation and execution of creative show concepts, including original video content and series. Ability to craft high-quality, engaging content in both English and Arabic.

  • Competency: Innovative thinking with the ability to conceptualize and deliver unique content formats that captivate audiences and push creative boundaries. Strong capability to produce on-brand storytelling and content strategies that resonate with diverse audiences, making finance accessible and engaging.

Cross-Functional Collaboration

  • Skills: Proven ability to collaborate with designers, videographers, and cross-functional teams (Brand, Growth, CRM) to align content with campaign goals.

  • Competency: Strong interpersonal and collaboration skills to ensure seamless integration of creative visions into cohesive campaigns that meet business objectives and enhance brand consistency.

Project & Time Management

  • Skills: Managing projects from ideation through execution, handling multiple projects, and consistently meeting deadlines in a fast-paced environment.

  • Competency: Demonstrates an ownership mentality with strong organizational and prioritization skills, ensuring timely and high-quality content delivery.

Bilingual Proficiency & Trend Awareness

  • Skills: Strong English and Arabic copywriting skills, with an ability to maintain consistency, creativity, and quality across both languages and multiple platforms and channels. Staying up-to-date on creative, social media, and digital marketing trends to ensure relevance.

  • Competency: Ability to craft trend-conscious, culturally relevant content tailored to diverse channels that speaks to diverse audiences on, while maintaining an impactful and fresh brand voice across platforms.

A passion for Finance

  • Skills: Familiarity with financial and investment topics or an interest to learn more about them.  

  • Competency: Curiosity about financial topics and the ability to to craft relevant and insightful content, making complex topics relatable and understandable for everyday individuals.


Hiring Process
Our hiring process will be as follows:

  • Application: Apply to the role, sharing your work portfolio, make sure to let us know why you think you’re right for this role.

  • Case Study: If we think you could be a potential fit, a case study will be shared with you which will provide an opportunity to demonstrate their practical knowledge and approach to real-world scenarios.
  • Interviews: Once you complete the test case we will reach out to you to let you know if you will be moving on to the next round of interviews.

At Thndr, we’re looking for people invigorated by our mission, not just those who simply check off all the boxes. We’re looking for people that are hungry to become agents of change and who understand the huge responsibility associated with dealing with people’s money.
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